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  • Surgical Vendor & Product Marketing Research

Market Research Opportunities

AORN Works can help your company organize and moderate a custom research session or design and conduct a targeted online survey with perioperative professionals. If your company is about to roll out a new product or service, or you want validation that an existing product or service is maximizing its full potential, these opportunities can provide you with immediate and honest results.

Market Research Surveys and focus groups

AORN Works has developed a database of perioperative professionals interested in participating in market research activities. Choose the services you would like AORN Works to provide:

ONLINE SURVEYS
Questionnaire Development
AORN Works will assist you with developing a questionnaire for your survey. Our experts will ensure you’re asking the correct questions in order to maximize the quality of the responses.

Survey Development and Distribution
Choose the perioperative professionals you would like to participate in your survey. Customize your audience by job title, experience, specialty, location, and numerous other specifics. Then let AORN Works design and distribute your survey to the target audience that will provide the informative feedback you need for your product or service.

Honorarium
By offering respondents an honorarium for completing the survey, you will receive a larger response percentage, helping to further validate your product or service. Honorarium may include a stipend for every person in a smaller group, or a drawing for larger email groups. AORN Works will discuss your options based off group size, budget, etc.

Collation of Results and Analysis Report
AORN Works will analyze and compile the response data and highlight the primary opinions and statistics from your survey.

FOCUS GROUPS
AORN Works provides access to perioperative professionals. Let us manage your focus group process. Our a la carte services include recruiting, moderating, and venue options for focus groups nationwide. No matter what your product or service, we'll provide the resources you need.

ADVISORY BOARDS
Let AORN Works help select accomplished and respected perioperative nurses to participate in a nurse advisory board to help your company define future initiatives and identify corporate opportunities to enhance safe patient care.

Market Research day at aorn's annual congress

AORN Works sponsors a Market Research Day at AORN’s annual Congress. This exclusive opportunity provides Congress exhibitors a venue to conduct market research with more than 6,000 national and international perioperative attendees.

Target perioperative professionals by skill-level or job title and receive immediate feedback through surveys, focus groups, or additional types of market research.

Market Research Day venues are offered in the morning prior to the start of Congress and in the evening after the end of Congress sessions.

Contract includes:

  • Room configured to your specifications.

  • Complimentary iced tea, lemonade and cookies for your attendees.

  • Complimentary list of pre-registered Congress attendees. This list is for one-time use only to recruit perioperative professionals for your market research event.

  • Promotion of Market Research Day in Congress publications and on AORN.org.

Download our Congress Market Research Flyer to reserve your space today.

Let's talk.

To learn how AORN Works could help your sales process, contact Vicki Faas, General Manager, at 800.755.2676 x266 or e-mail vfaas@aorn.org