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Market research is integral to the future of perioperative practice. Before new products and services reach the operating room, companies want to talk to perioperative professionals for their honest opinions and advice. Have your voice heard, and help guide the future of our profession for the better. Join the AORN Works Market Research Database today. We have a multitude of opportunities in which you can participate.

Market Research can be conducted in person, via phone or online. Focus groups and in-person interviews are typically held in major metropolitan areas. When a group is scheduled in your region, you will be contacted with information about the session. If you are interested, meet the client’s guidelines, and are available, it's your decision if you want to participate. An honorarium is typically provided for all participants of market research sessions

FOCUS GROUPS

A focus group is a round-table discussion on products and services. The discussions are moderated by market research professionals and offer you the chance to participate in educated dialogue about your profession. Time Commitment: 1-2 hours.

ONE-ON-ONE INTERVIEWS

For companies that want to have in-depth conversations with perioperative professionals, AORN Works can arrange for one-on-one interviews. Time Commitment: 1-2 hours.

Management Interviews

Management-level interviews are important to companies who want to know how their products or services will be integrated into the perioperative arena. These interviews provide companies an overview of the facility’s issues and trends. Time Commitment: 1-2 hours.

Telephone Interviews

When companies want to discuss their products and services with participants nationwide but are unable to conduct a group in every city, they may arrange to conduct telephone interviews. Time Commitment: 15-30 minutes

SURVEYS

Surveys are generally taken online. A survey is a tool used to gather information regarding products and services. The length of surveys may differ, but typically involve an assortment of multiple-choice questions. Time Commitment: 10-20 minutes.

Who can Register?

AORN Works is seeking perioperative professionals of all skill levels and specialties who are currently working in a perioperative environment. These include: nurses; management; scrub techs; and central sterile and materials management staff members and leaders. You do not have to be a member of AORN to join the database.

How Do I Register?

You can register in our database by clicking the link on the side or bottom of this page. You will be asked to fill out the form in its entirety. By completing all the fields, it will make it easier for us to match your profile to market research projects.

IS MY INFORMATION SECURE?

Yes! Your information is confidential and the property of AORN Works and will not be shared with any additional parties or used for any other purpose than market research.

ONCE I HAVE REGISTERED, WHAT HAPPENS?

AORN Works will match your information to the research studies, available both online and in person. When your information matches the criteria of a project request, AORN Works’ recruitment coordinator will call or e-mail you regarding your interest and availability for the study. Depending on the project, you may be screened by a moderator or recruitment coordinator to confirm that you qualify for the study. If we determine you are qualified, you will be invited to participate in the market research activity.

WHAT ARE MY RESPONSIBILITIES AS A MARKET RESEARCH PARTICIPANT?

AORN Works and its clients rely on the integrity of market research respondents to conduct accurate and meaningful research.

AORN WORKS REQUESTS

  • Be truthful in answering questions

  • If you are participating in a market research activity in person, arrive for your appointment on time and ready to participate in the discussion.

  • Notify AORN Works if you must cancel your participation in an activity with as much advance notice as possible.

Click here to join the AORN Works market research database.

Let's talk.

If you'd like further information about joining the AORN Works market research database, or if you've already signed up and need to change any information, contact Vicki Faas, General Manager, at 800.755.2676 x266 or e-mail vfaas@aorn.org