MARKET RESEARCH TESTIMONIALS

Barbara Mott

MARKETING COORDINATOR
WHITNEY PRODUCTS, INC.

"We instantly realized a high level of comfort because the focus group facilitator understood the business of surgery and spoke the language."

Whitney Products, Inc., a family-owned designer and manufacturer of laboratory products and disposable surgical instruments, has served the medical community for more than 20 years.

Whitney's innovators believe that combining convenience with affordability results in products that ultimately promote patient safety. For the lab environment, Whitney makes durable disposable biohazard management systems. For the O.R., Whitney makes plastic, disposable curettes to safely remove bone cement during orthopedic surgery.

Seeking end user feedback before moving forward with a prototype for a new product, Whitney contacted AORN Works because of its symbiotic relationship with AORN. AORN Works was able to quickly bring together a focus group of perioperative professionals to provide the insight necessary for successful product development.

Whitney, a small manufacturer that is somewhat isolated from its customers, wanted to move quickly on product development, but needed to ensure that their new concept resonated with their customer base.

AORN Works conducted qualitative market research by moderating a focus group with an expert facilitator who immediately understood the goals of the research and spoke the language of the attendees.

"AORN Works brought the invaluable expertise we needed. There are a number of market research firms in our area, but we really felt comfortable with the AORN Works team and their expertise in the perioperative field."

Whitney applied the research results in time to accommodate the new production schedule.

Megan

MARKET RESEARCH ANALYST
MD&D MANUFACTURER

"Our team had a great experience working with AORN Works. Their friendly, flexible, and knowledge consultants; professional research staff; and expertise in the nursing industry has created a strong partnership between AORN and our organization.

AORN Works designed a two phase research initiative with perioperative nurses in order to identify current challenges and unmet needs within the O.R. This research was designed to understand what programs are currently being used within the O.R., the level of success of each program and to identify potential areas for future program offerings.

The results from this research has helped inform the design of future value-add services that our organization can provide to help reduce stress and improve quality and efficiency within the O.R."

James

NEW BUSINESS DEVELOPMENT
MEDICAL DEVICE MANUFACTURER

"The team at AORN Works took the time to really understand what we were looking for and how we would be using that information (results). They really understood what we needed and delivered well beyond any of our expectations.

They provided us with volumes of background information, which allowed us to quickly learn the basics, and then guided us into the specifics of exactly what we were looking for using real professionals that performed the exact processes that we wanted to learn about. We learned what the recommendations were for our potential new product and how nurses used the existing product and how they felt about that product.

AORN Works organized four focus groups for us and set up an incredibly valuable survey that allowed us to really test our concept with end users, and be confident in our path forward. AORN Works easily shaved a year off of our development time, which translates to a great deal of value.

AORN Works not only knows the market, they really are the market. They were able to put us in touch with some truly wonderful people who added very valuable information for us to process. The people at AORN Works were very patient with our team, allowing individuals to catch up at their own pace which made our work much more enjoyable."