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If you sell into the perioperative arena, AORN Works delivers unmatched market research. We provide companies with access to the operating room team through our perioperative market research database. This opt-in database includes numerous fields to sort from, so your research can be as targeted as you need it. Some categories include: job title, areas of expertise, years of experience, and facility type.

Through our database, AORN Works will help you organize and moderate targeted custom research sessions. We also can design and conduct specialized surveys.

If your company is about to roll out a new product or service, or you want validation that an existing product or service is maximizing its full potential, these market research services can provide you with immediate and honest results.

QUALITATIVE MARKET RESEARCH

The AORN Works Market Research Database was developed to help change the future of perioperative nursing. Perioperative professionals have joined our database for the opportunity to provide a positive influence on their practice. With our database, you’ll receive immediate access to the quality of the respondents you need to help guide the development of your product or service.

Let our team of experts develop a customized package for your company. Our qualitative market research services include: recruitment, moderating, venue booking, and reporting. Research sessions include:

FOCUS GROUPS
Focus groups are a great option when you want a room of professionals to talk together about a particular topic. Sometimes the best feedback comes from collaboration, and focus groups provide that opportunity. Focus groups also allow for contrasting opinions between participants, which can create an informing and rewarding dialogue.

ONE-ON-ONE INTERVIEWS
One-on-one interviews provide a voice of individual opinions on a particular subject. This is a useful tool if you want to hear feedback without the influence of other people’s opinions.

MANAGEMENT INTERVIEWS
At times, it’s most important to hear about a specific product or service straight from someone on the management team. In these interviews, we’ll conduct longer, more in-depth discussions with just one perioperative leader, so that you understand how your product or service will be perceived and integrated into the O.R., directly from the person in charge.

TELEPHONE INTERVIEWS
When you need to talk with a number of people nationwide, or you may not need the comprehensive amount of feedback provided by one-on-one interviews, or depth of management interviews, telephone interviews are perfect. This is your opportunity to talk with a multitude of people easily, from a host of geographic areas.

QUANTITATIVE MARKET RESEARCH

In certain instances, opinions are not enough. You may need data, percentages, and analytics that will assist in your product or service development. AORN Works quantitative market research will deliver answers to your questions, and in the end, will give you the statistics you need to back up those answers. We can develop a customized package for your team or offer our services a la carte. Our specialties include: questionnaire development, survey development and distribution, and analysis and reporting. Opportunities include:

ONLINE SURVEYS
Online surveys are an easy and inexpensive way to speak to a lot of people quickly. By providing multiple-choice questions, you can get the results you want and the data you need. Online surveys are a great way to complement results from qualitative research.

MARKET RESEARCH DAY AT AORN'S ANNUAL CONGRESS

AORN Works sponsors a Market Research Day at AORN’s annual Congress. This exclusive opportunity provides Congress exhibitors a venue to conduct market research with more than 5,000 national and international perioperative attendees.

Target perioperative professionals by skill-level, job title, or specialty and receive immediate feedback through surveys, focus groups, or additional types of market research.

Market Research Day venues are offered in the morning prior to the start of Congress and in the evening after the end of Congress sessions. Contract includes:

  • Room configured to your specifications.

  • Complimentary iced tea, lemonade and cookies for your attendees.

  • Complimentary list of pre-registered Congress attendees. This list is for one-time use only to recruit perioperative professionals for your market research event.

  • Promotion of Market Research Day in Congress publications and on AORN.org.

Let's talk.

To learn how AORN Works could help your sales process, contact Vicki Faas, General Manager, at 800.755.2676 x266 or e-mail vfaas@aorn.org