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We've found that there are some medical device ideas that work well in the boardroom, but not so well in the operating room. That's where AORN Works market research can save you time and money.

We can give you feedback on how surgeons, circulating nurses, and scrub nurses feel about your medical device. Get smart direction to improve the usability and likability of your product directly from the people who use it.

AORN Works delivers unmatched market research and surgical insights to companies that sell into the perioperative arena. For each of our clients, we develop a customized market research project specific to the business and marketing objectives at hand. You can be assured of quick, actionable and accurate results.

MARKET RESEARCH DATABASE

The exclusive AORN Works Market Research Database is the secret to our success in bringing medical devices to market. We provide access to perioperative professionals nationwide to help guide the future of perioperative practice. These professionals joined our database to offer their opinions, and to impart a positive influence on our industry. As an AORN Works client, you'll receive immediate access to the high quality, specialized respondents you require to help ensure the profitable development of your product or service.

Put your products in the hands of the people who will make or break it, get actionable direction for improvements and ensure the profitability of your rollout.

CAPABILITIES

  • Market needs assessments

  • Target market analysis - overall and by segment

  • Voice of the customer

  • Product usability testing

  • Marketing communications development and testing

  • Customer satisfaction

  • Forecasting

  • And more...

OUR SERVICES

SURGICAL INSIGHTS

  • Trends in the perioperative practice

  • Training materials development

QUALITATIVE RESEARCH

  • Focus Groups

  • One-on-one interviews

  • Management interviews

  • Telephone interviews

  • Ideation sessions

  • Direct observation

  • Strategic advisory boards

QUANTITATIVE RESEARCH

  • Online Surveys

CONJOINT/SEGMENTATION

MARKET RESEARCH DAY AT AORN'S ANNUAL CONGRESS

AORN Works sponsors a Market Research Day at AORN's annual Congress. This exclusive opportunity provides medical device manufacturers and innovators a venue to conduct market research with more than 5,000 national and international perioperative attendees. Put your product in the hands of the people who are responsible for its success.

Target perioperative professionals by skill-level, job title, or specialty and receive immediate feedback through surveys, focus groups, or additional types of market research.

Market Research Day venues are offered in the morning prior to the start of Congress and in the evening after the end of Congress sessions. Contract includes:

  • Room configured to your specifications.

  • Complimentary light snacks for your attendees.

  • Complimentary list of pre-registered Congress attendees. This list is for one-time use only to recruit perioperative professionals for your market research event.

  • Promotion of Market Research Day in Congress publications and on AORN.org.

Check back later in the year to reserve your space at Congress 2012 in New Orleans. This is an unbeatable opportunity to get direct feedback from the leaders in the perioperative market.

Let's talk.

To learn how AORN Works could help your sales process, contact Vicki Faas, General Manager, at 800.755.2676 x266 or e-mail vfaas@aorn.org